Here’s Everything We Announced at Shopify Unite 2019
At this year’s Shopify Unite, Shopify leadership took the stage to talk about the future of commerce, and to give the partner and developer community a look at our product roadmaps.
The opportunity ahead is bright and full of possibilities. To help you make sense of them all, we’ve put together a high level view of every product update and launch announced from the Shopify Unite mainstage.
Table of contents
- Online Store: Core
- Online Store: Advanced
- Shopify POS
- Shopify Plus
- Developer products
- Shopify Fulfillment Network
1. Online Store: Core
The online store is the heart of any merchant experience: it’s often the center of their multi-channel strategy and where their entrepreneurial journey begins.
That means it’s critical that merchants can offer an online store experience that attracts buyers and showcases their products in the best possible light.
Today, we’re announcing a major upgrade to the online store, giving you access to more powerful tools to help merchants express their brand and delight their customers.
A new online store design experience
Our new online store design experience will make it easier for merchants to create and customize their storefronts without writing a single line of code. Coming to all Shopify merchants later this year, we’ll introduce a new feature set that will allow you to focus less on guiding your clients through the basics of store editing, and more on providing those highly valuable skills and services needed to take a merchant’s business to the next level.
Here’s what’s new:
- Sections on every page: When we first introduced Sections, it allowed merchants the ability to easily add or move content on their homepage with just a few clicks. We’ll now introduce sections-based editing to any page of a merchant’s online store, giving them ultimate flexibility to create and customize pages to their needs.
- Master pages: This new feature will allow merchants to define the content that will appear on multiple pages, and apply changes to all pages under a specific page type, simply by editing the master page.
- Starting points: Themes will offer starting points, a selection of pre-configured content sections that will make store setup faster. A merchant will be able to select their desired starting point and simply populate it with their own content.
- Content portability: Content will no longer be stored in themes. Merchants will no longer have to duplicate their themes to make changes to their store, and will be able to switch between themes without transferring their content manually.
- Drafts: We’re introducing a new safe place for merchants to draft changes to their online store, prior to publishing. They’ll be able to change aesthetics and content on existing and new online store pages, and publish when they’re ready.
- User experience: All of these changes are wrapped up into a new user interface that makes navigating store creation more intuitive.
For Shopify Partners, these updates will also unlock new app sections, giving merchants the ability to add apps to their storefront, just like they would any other section. We’ll be releasing a storefront app extension for partners to facilitate this. Be sure to subscribe to the Web Design and Development Blogfor more information leading up to these exciting launches.
While merchants will have access to these updates later this year, Shopify Partners can learn more by visiting our technical documentation. Developers can also start exploring these changes with the Sections API in developer preview. You can find everything you need to get started in our changelog. Closer to merchant availability, we’ll also share the new UI.
[Coming Soon] Checkout app extensions: Subscriptions
We work hard to continuously improve the experience for partners, merchants, and their customers. That’s why we’re pleased to announce that coming soon, Shopify Partners will be able to access our first ever checkout app extension, which focuses on improving the purchase flow for subscriptions.
Buyers will no longer be routed outside of Shopify’s checkout to complete their transactions. Developers will be able to integrate their subscription apps into the checkout experience, surface their app’s information into Shopify’s checkout, and give merchants the ability to process transactions for subscription goods and services within one seamless checkout experience.
The checkout app extension for subscriptions will be available later this year. Keep up to date on all Shopify platform information by subscribing to our monthly product email for partners, What’s New with Shopify.
Build better brands with Video and 3D
Winning the attention of today’s buyers has a lot to do with weaving a powerful brand story—in fact, based on the current usage of Shopify AR, we know that interacting with a product in augmented reality significantly improves conversion rates. That’s why we’re investing in more powerful and robust product browsing experiences that drive higher engagement and better conversion.
Later this year, the Video and 3D update to the product section of the Shopify Admin will become available to all merchants, and will natively support video and 3D model assets for products. Storage, delivery, and access through both the Shopify Admin API and Storefront API will become available. This also includes:
- Storage: Merchants will be able to manage media from a single location, with Shopify hosted video and 3D assets sharing the same workflow as images.
- Delivery: Merchants using one of our 10 basic themes will be able to display their video or 3D assets on their storefront through the Shopify video player and Shopify AR.
This update also means that there is a new Shopify player for video and viewer for Shopify AR, as well as additions to Liquid to consider.
We’re also introducing a new area for partner contribution: editor applications. From image and video editors, to new ways to produce content for the web and augmented reality, developers will be able to build apps that allow merchants to create, edit, and refine media in the admin via a new, soon to be released, app extension.
With Video and 3D access, partners can now build richer and higher converting buyer experiences for their merchants. Read through our 3D model creation documentation to get started.
Introducing the Media APIs
Shopify Developers can now associate videos and 3D model assets with a product via new additions to the GraphQL Admin API.
For a long time, partners could only upload images to Shopify via the API. These new additions to the GraphQL Admin API enable partners to create, retrieve, update, and delete new media types, including video (hosted by Shopify), external video (via an embed, ex. YouTube), and 3D models.
Additions to the Storefront API will enable offsite storefronts and mobile apps to retrieve these new media types on a product.
To learn more, read our guide to Media APIs or explore the developer preview.